I’m just a regular dude, a drummer, beard grower, gear nerd, and the guy who finally decided to stop hoarding half-assed FL Studio projects and start something real. A rebellious rock phase turned into a business. Kind of by accident. Definitely on purpose.

This all kicked off when I was eight. Our church drummer ghosted last minute, and my mom handed me drumsticks like, “You’ll figure it out.” Zero warm-up. Just vibes and fear. But I survived, and I’ve been drumming ever since.

Then 2020 hit. Lockdowns, chaos, and a whole lot of “what now?” I picked up a drum set, started growing a beard, and the next thing I knew I was neck-deep in beard oil formulas, ingredient spreadsheets, and late-night test batches that could double as cologne… ooor stage fog. 

I didn’t create this to be just another pretty bottle with a polite scent and a passive personality. I built this because none of the beard brands out there got it, the grit, the passion, the cracked cymbal energy. I wanted something that felt like the green room before a gig, not the skincare aisle at a suburban mall.

This whole thing? It’s personal.

• I designed the whole thing to be an experience for anyone who holds this product in their hands. From the customized labels, to the shoutout sticker on every mailer that thanks our post office workers. (Yes, I do this.) More companies should imo. Costs pennies.
• I pack the boxes (yes, they're ridiculous). Even left little easter eggs.
• I toss in guitar picks, random goodies, and the occasional note telling you to stop playing Wonderwall. (We kid. Wonderwall still slaps. Just… pick your moment.)

Everything is tested by me and my inner circle of loud, sweaty, stage-loving weirdos. And yeah, it’s a lifestyle, not a product line.

I grew up in a border town. Being Hispanic, I know what it means to have a culture that lives through music. And while international “version” of the brand will be coming soon, I will be releasing products that resonate with people starting with the beautiful people and music-lovers right here in my home state of Texas.

Customized vibes. Unique drops. Limited runs. Things the big brands won’t touch because they’re too busy maximizing margins and ruining good ideas.

And just so we’re clear: I’m not backed by investors. No corporate team. No boardroom nonsense.

Just: Me, A drum kit, a beard.

And my dog Ozzy (CEO of the dog paw balm division, and he takes it way too seriously 🐾)

I believe in small wins: One sale at a time, One riff at a time, One fan who sees this thing and says, “Hell yeah, finally someone gets it.”

So whether you’ve played a sold-out venue or just air-drummed with a toothbrush in the mirror, welcome.

This brand is yours too.